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Chatbox, smart speakers, AI, all of these are great for real conversation in real-time. Give your customers the connection they’re looking for by optimizing your SEO for a conversational tone. In other words, optimize for how humans actually talk to each other. Conversational marketing is great at promoting an awesome user experience (UX) which means both buyers and search engines like it. Creating shoppable posts puts an end to buyers getting redirected to external websites. Doing this fosters a feeling of ease and trust which will ultimately contribute to sales and put an end to abandoned shopping carts. Wouldn’t you rather buy those boots directly off Instagram, rather than have to open an account with a store you don’t know yet? Of course. If you have an ecommerce business, shoppable posts are right up your ally. With over a billion users, social followers follow millions of different shopping brands. Yours should be one of them. And your followers should be able to buy from you quickly and easily.
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Another top tip is to remember that when you do include one-offs, such as holidays, don’t forget to subtract any regular spending. For example, say you normally spend £100 per week on food shopping and £30 on petrol, if you’re abroad for the week, you won’t spend this, so make sure your budget reflects this. What’s different about my budgeting technique? It’s often said “In debt? Do a budget!”, “Skint? Draw up a budget!”, “Wife run off with the milkman? BUDGET!” Yet while budgeting is seen as a solution, unfortunately most budgets are worthless. The main problem is that because they concentrate on a typical month, they massively underestimate your real spend, as this misses huge costs such as Christmas, summer holidays, new sofas or getting a new car. Broad categories like “motoring” make it too easy to forget the small expenditures that add up. Instead, “motoring” should cover MOTs, new tyres, petrol, insurance, breakdown cover and more. Hopefully the Budget Planner counters that by having nearly 100 separate categories. See even more info at https://sakkemoto.com/.
In 2022, a major trend of consumers is an awareness of sustainability. Customers opt for more sustainable goods, often at a higher price, and are steadily attracted to companies that promote ecofriendly business practices. Consumers demand from companies more responsibility towards the environment as well as expect greater transparency. Digital usage comes with significant emission of greenhouse gasses, taking its toll on the environment. Therefore, sustainable website design is a future company priority and is bound to be an attractive feature for customers.