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Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.
The acceleration of the digital era in recent years shows how swiftly technology is developing. While trends and market predictions are dynamic and exciting, keeping up and trying to implement them in business is sometimes overwhelming! Companies worldwide, such as Flow Digital from Norway, work hard to keep up with these rapidly emerging marketing trends to stay relevant in today’s competitive market. This article outlines the most recent marketing trends to help ensure that your business stays profitable for the future.
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