Brand communication on social media recommendations with Eden Gelt right now: Another leading brand strategy during this pandemic, is the “Water Wipes” brand of baby products. They created a virtual group named “Early Days Club.” This group is designed to let parents interact with each other while sharing advice and tips. All while assisting each other while overcoming the challenges arising from raising a child during the pandemic. Many other brands are establishing similar communication approaches. Some online platforms offer free-for-all courses and restaurants publish their famous recipes for consumers to cook at home. Discover additional details at Eden Gelt.
Word of Mouth Marketing: Word-of-mouth marketing is one of the most effective marketing tools. This is successful when people spontaneously talk about your product, service or brand. There is no better way to do this then with the power of free. Happy users or customers are more likely to sing a company’s praises and refer their friends and family. When people tell others about your product they are referring new customers, free of charge your way. When you reach potential new customers with your free sample they are likely to talk about it with their friends, family and coworkers. These conversations are where your product will gain reputability.
Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Discover extra details on Eden Gelt.
This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.
There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.
Network: This is the easiest and most effective way to market on a dime. Learn how to mix and mingle at work events, conferences, virtual calls, lines at a coffee shop even your kid’s school functions. Traditional old-fashioned networking can go a long way to getting your name out there. When you put a face behind the business or brand it goes a long way. Challenge yourself – try to introduce yourself and your brand to at least 3 new people a week.
Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Discover more information on Eden Gelt.
3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.
TripAdvisor is great for brick and mortar physical locations as a way to attract tourists or local community members looking for places to visit. This is a great platform for bars, restaurants and entertainment venues. SlideShare is a strong option for business to business marketing and offers the opportunity to embed your YouTube video in your SlideShare deck. Vimeo is similar to YouTube in platform but also differs in that it is more creatively focused and often features higher caliber videos. This is a great place to engage with other creatives or business professionals that focus on video content.